Jan 2, 2019
Tyler Joel Wilson grew up in Santa Barbara, California as the
oldest of four siblings. At a young age, Tyler was diagnosed
with dyslexia, leading his family to travel around California and
Hawaii to best support his development. Being born into
an entrepreneurial family, Tyler began his first business at
the age of five, selling his Grandpa’s oranges on the street
corner, making up to $100 a day. As a high schooler, at age 15,
Tyler began his first real business - Turtle’s Frozen Drinks,
renting out margarita blenders for private parties throughout the
Santa Barbara area.
Through his athletic accomplishments in both water polo and
swimming, Tyler was accepted to the University of Southern
California.After finding a way to enroll in USC’s Business School,
Tyler left USC four years later with no degree, but having a
business education that would allow him to push forward his
professional goals.
In 2008, at 22 years old, Tyler co-founded and opened
Wurstküche in downtown Los Angeles with his cousin, Joseph
Pitruzzelli. Selling exotic gourmet sausages paired with Belgium
and German beers, Wurstküchequickly established itself as one of
the top restaurant destinations in the city. Tyler and Joseph
opened a second location in Venice, CA in 2011.
Now, Tyler regularly speaks on entrepreneurship across the
country, including on the USC campus to both undergrad and graduate
students. He also mentors high school students interested in
business.
Tyler currently resides in the Los Angeles area with his wife
and their four children.
For the full show notes, visit: theupandcomersshow.com/episodes/tyler
Time-Markers:
5:30 - Dumpster Pool Party
7:30 - The Art of Correct Cutting
12:30 - What Tyler Loves About Sausages
17:30 - The First Ten Years of Business
23:30 - Operational Efficiencies
34:30 - Dealing With Turnover
42:00 - Generational Differences
50:00 - The Lows / Hardest Moments
55:00 - Healthy Ignorance
57:30 - The Denver Expansion / Failure
1:09:00 - Pioneering a Market Niche
1:13:30 - The Challenges of Dyslexia
1:24:00 - Creative Solutions to Education
1:34:00 - Improving the Education System
1:37:00 - Reading Other People
1:40:30 - Role of Faith in Tyler’s Life
1:44:00 - Family, Balance, and Parenting
1:54:30 - Most Common Self-Talk
1:57:30 - Cornerstone Habits
1:59:30 - TED Talk Tyler Would Give
2:01:00 - Belief Tyler Wishes Everyone Else Believed
2:02:30 - Books Tyler Gifts Most
2:05:30 - Morning Text Reminder